Copywriting For Search

At Exceed Online, we recognise the value of offering copywriting services to our clients. Call us (0800 WEBSTORE-932786) to learn more about how we can effectively communicate to your target market, and increase Search Engine visibility to your website.

Creating Search Friendly Content
Writing search engine friendly content helps your potential customers find you through a search engine. Most search engines use software “spiders” to comb the Web for the most relevant sites. One significant way they determine a site’s value is by its written content. The spiders are searching the content for keywords or the words that people type in to search engines which relate to a particular topic. The good news is spiders, like your site visitors, are attracted to short, easy-to-understand text, relevant to what you are selling.

Home Page
The copy on your home page is your first opportunity to attract spiders and sell to customers. You should write content that supports the keywords and phrases that initially led customers to your site and use your keywords at least three or four times. Some search engines pick up text from the top of your home page to create a description of your site instead of using your meta tags, so make sure to include catchy phrases and keywords that will appear on the top portion of the screen. This also is important for users who visit your site — they shouldn’t have to scroll down to find the most relevant content.

Category and Subcategory Pages
These pages allow you to organize your products or services in a logical way, helping visitors easily locate what they are searching for. The goal is to bring customers directly from a search engine to the product they want to buy. Headers, products, and special offers placed at the top of the page will increase visibility with both spiders and shoppers.