Benchmarking

Exceed online has advanced analysis software designed for high traffic sites, this enables us to remotely monitor and report back to you on trends across landing pages. Correct benchmarking gives us an insight as to how a site is currently being used and through correct use of this information a site’s weak points can be ascertained.


Benchmarking is carried out on existing websites to report on improvements that can be made in the next build. We can monitor a websites activity and report on revenue or action down to keyword level. Exceeds’ Search report lets you see which keyword/search engine combination is bringing you the most qualified leads. Our analytics server can answer questions such as ‘How many people responded to a particular campaign or found the site as the result of a search engine listing?’
Through effective benchmarking the new IEP build has seen performance increases across the board including :
  • Average time on site has increased from
    9 seconds to 214 seconds
  • Traffic referred from Google has increased from 2.5% to 16.1%
  • The amount of people exiting direct from the homepage has decreased from 88% down to 26.2%
  • Page views per visitor has increased from 1.12 to 5.65
  • Accountable Conversion rate percentages